Bancassurance is the simplest way of distributing insurance products through a bank's distribution channel. Thus, Bancassurance is designed for consumers looking for a one-stop solution to their banking, financial and insurance needs.

NJI Life Bancassurance is the pioneer of selling insurance through banks in Pakistan. Insurance advisors are available at our partner bank's branches, who are trained and certified to guide you through your life insurance policy needs. Through NJI Life's Bancassurance initiative, partner banks have now become consumers’ "Ideal One Stop Financial Shops"



The concept of investment based unit linked insurance products (Investment product wrapped with insurance) is being positively welcomed by the market, especially via the easy-to-access banking channels.

We now give you the flexibility to pick and choose the offer that will best suit your interests. You can select the period and the premium which is financially viable without pressure or liability.

We bring to you our expertise and reputation of a premiere provider of long term insurance linked investment products along with a professional and competent brand image.

NJI Life Bancassurance Partner Support: NJI Life follows a 3A model for banks wishing to implement Bancassurance.

Assist – Assist banks in product development by providing them consultation on how to understand customer behavior and to provide them with appropriate services

Assure - Assure highest level of services to banks and their customers in the market

Adjust – Adjusting for and adapting to singular or multi-faceted approaches, keeping in view our partner banks’ requirements and systems



The customer benefits to Bancassurance are multi-faceted. Through Bancassurance, we are able to provide customized, comprehensive and convenient financial advisory services under one roof. Each product is designed to allow you the flexibility to become your own financial planner and keep your financial future secure